Maximal Fitness from A to Z.

Serial entrepreneurs, veteran operators, and investors building a Network Acquisition Corporation for the fitness economy of America.

• Ecosystem Strategy

An Integrated Fitness Economy

Maximal Fitness (Max) seeks to invest in cashflow-positive fitness companies to create a vertically integrated ecosystem across the fitness market.This strategy combines ownership of complementary businesses with innovative revenue models, such as Community Commerce and Coseller EBITDA (CEBITDA).By leveraging investments in digital platforms, physical gyms, fitness products, and services, Max is creating a seamless, interconnected value chain that drives growth through unique channels and increases customer loyalty.

Seamless Ecosystem

Digital Infrastructure:
Acquire or invest in platforms like FGHI Fitness (codename) to dominate the digital fitness segment.Physical Infrastructure:
Own or partner with gym chains to anchor the ecosystem in physical spaces.Fitness Products and Services:
Expand revenue streams by selling fitness equipment, apparel, supplements, and wellness services.Technology for Scalability:
Deploy Shoptype’s FinTech AI and Community Commerce model to unlock cash flows through cosellers.

Lower to Upper Mid-Market

We're developing an integrated network of fitness businesses with EBITDA between $1M and $5M. Maximal Fitness is investing $40M in the ecosystem through a series of acquisition-style deals for a total of about $50M in top-line.In the process, we're growing our pool of executive experience, cash flows, audiences and shoppers, suppliers and vendors, technology, talent, and, most importantly, data to stay ahead in the coming AI-powered Internet economy.

Human-in-the-Loop

The Max Fitness team has over 100 years of experience in the fitness industry, and in technology, retail, and hospitality verticals. A strong AI foundation binds the team for maximum effectiveness:

Amit Rathore
Founding Partner - Strategy

Lauren Foundos
Founding Partner - Operations

Zerrin Aktuna
Operating Partner - Corporate Dev

Previn John
Operating Partner - Business Dev

Marko Mrkonjic
Operating Partner - Business Dev

The Sum of the Parts

Unlocking value from across the integrated network ecosystem, Max Fitness is inviting business owners ready to partner with the world's friendliest PE shop!We operate in true Partner Mode, providing services, connections, and capital. We work alongside leadership teams to drive win-win growth for the fitness ecosystem.Are you an ETA or a Search Fund in the fitness space? Connect to co-create 10x to 100x more value with us. Or, if you're a mid-market PE fund looking for alternative growth strategies, we're #BuildingTogether.Reach out for more information:

We look forward to hearing from you and exploring how we can help you grow your business and transition to your next adventure!